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| Discussion Topics @ the Forum |
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- Introduction of SP – SP Vision and commitment to develop the Direct Mail Industry
- Dr. Benten (Saudi Post)
- Introduction of SRMG
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Dr. Azzam Al-Dakhil (SRMG)
- Introduction of DMS
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Yousef Hamidaddin (DMS)
- Definition of Direct marketing
- Raquell Ferrari (Universal Postal Union)
- Direct Mail, a Strategic Tool of Direct Marketing (Definition of Direct Marketing/Mail)
- Andy Owen ( Andy Owen & Associates)
- How DM increases Brand Perception, Sales Activation and Loyalty Building!
- Norbert Verkimpe (WDM Belgium)
- The Role of the Media Center in Building the UK DM Industry
- Ilyas Kadodia (Royal Mail)
- What to Test in Direct Mail
- Tomasz Kostyra (InterDirectNetwork)
- Opportunities in Direct Mail; Growth, Users and advertisers, the demand/benefit of customized & personalized messages
- Shadi Bakhour Director of Sales Operations – (Xerox)
- Direct Mail in the Media Mix
- Michael Saadeh ( AL Hilal Electronic Printing Co. & Bowe Systec)
- The Role of Technology in the Direct Mail Industry
- Dr. Usamah Altaf (Saudi Post)
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| Event Schedule |
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- Welcome
Reception beverages
8:30 A.M – 9:00 A.M
- Welcome
QURAN RECITATION
9:00 A.M - 9:15 A.M
- Introductions
(SP,SRMG,DMS)
9:15 A.M – 10:10 A.M
- Define DM
10:10 A.M – 10:40 A.M
- DM, Tool of Marketing
10:40 A.M – 11:25 A.M
- DM & Brand,Sales...
11:25 A.M – 11:55 A.M
Video Clip
- Prayer & Lunch Break
11:55 A.M - 1:10 P.M
- Media Center Role
1:10 P.M – 1:55 P.M
- Test in DM
1:55 P.M – 2:25 P.M
- Opportunities in DM
2:25 P.M – 2:50 P.M
- DM & Media Mix
2:50 P.M – 3:15 P.M
- Role of IT in DM
3:15 P.M – 3:40 P.M
- Q&A and closing
3:40 P.M – 4:00 P.M
Video Clip
- Prayer Break
4:00 P.M – 4:15 P.M
- Press Conference
4:15 P.M – 4:45 P.M
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